Powerful Real-World Augmented Reality Applications That Are In Use Today

Augmented reality is the integration of interactive digital elements into real-world environments. The growth of augmented reality applications in the recent years is because it has eased the purchasing method, i.e. it allows consumers to visualize what it might feel like to own a particular product or experience a particular service before actually purchasing it. The demand and investment in AR are very likely to increase as augmented technology is taking over so many aspects of business procedures and functions. It is predicted that by 2020, there will be over 1 billion augmented reality users globally. Given below are a few real-world augmented reality applications:

1. The Gatwick airport passenger app had won numerous of awards and had been very well recognized for its creative use of AR. With more than 2,000 beacons throughout its two terminals, passengers could use the AR maps from their gadgets and mobile phones to navigate through the airport.

2. The Ikea Place app helps one avoid issue one faces after purchasing furniture only to find out that it misfits in a particular spot. The application was built using Apple’s ARKit technology. It allows one to scan their room and design the space by placing the Ikea objects in the digital image.

3. The Duluk Visualiser helps one to try out the shade of paint they choose for their walls before purchasing it. One just has to scan their room using their smartphone and virtually paint it with the colour they want.

4. Lowe’s, a home improvement store has Measured by Lowe’s, a virtual tape measure that allows one to place 3D images of furnishings and other accessories into your choice of space.

5. Cosmetic company Sephora uses AR technology to allow customers to try out different looks using various make-up products right on their own digital face.

6. Another company that uses AR to inspire its purchases is Rolex. The company has developed a virtual try-on experience which gives the prospective customers a chance to try out different styles and models.

7. AccuVein is a handheld device in the sector of health care that scans the vein network of a patient, which leads to a 45% reduction in escalations. This helps surgeons to plan procedures before making the first cut.

8. Pokemon Go, a mobile game released in 2016 had become an inescapable sensation where players could locate and capture Pokemon characters that would pop up in the real world.

Augmented reality applications can bridge the gap between the requirements of skilled workers and the actual availability of skill, by enabling the technicians to perform duties which would otherwise require a relatively more skilled worker. There are various institutes that strive to bring the unique benefits offered by augmented reality to improve your company’s bottom line, and MAGES Studio is one such organization. MAGES Studio allows one to browse through its solutions to learn more about how it is helping product and service providers.

Augmented reality is perhaps one of the biggest technology trends in the present, and will only get bigger as AR ready smartphones and other devices are becoming more accessible globally. In this article, we came across a number of augmented reality applications that are being used in real-time and are doing very well. Numerous developers now aim to create various applications in AR to enhance many industries. Similarly in MAGES Studio, the developers believe in using tomorrow’s technologies to solve today’s problems.