How Augmented Reality is Changing the Overall Marketing Scenario?

Marketing plays an important role in the growth and development of a business. It includes advertising, selling, and delivering products to customers or other businesses. Earlier, marketing was done by visiting peoples, advertising through newspapers, magazines, telephone books, radio, and TV. But as we see development in technology, the way we used to live or do things have changed completely.

Now everything has gone online and as smartphones and the internet becomes more accessible to the common people the modes of marketing have also changed. Now marketing has become digital marketing and people are utilising various social media channels for the launch or selling of their product. 

With this advancement the needs and desires of customers are also changing therefore, it becomes crucial for a brand to keep pace with these changes. Today, augmented reality has become a new trend within marketing and sales strategies. It allows businesses to give their costumers exceptional experiences with the convenience of tapping into their mobile devices.

Most brands have launched their mobile apps and there are many websites that allow you to shop almost everything online. These apps or websites help consumers interact with the brands and prompt them to buy products. AR is another tool that helps you drive sales and enhance brand value through mobile devices.

Here are some of the major benefits of Augmented Reality marketing:

It allows you to try before you buy- Augmented reality allows customers to try products prior to purchasing them. Lenskart, for example, provides its customers with the feature to try the frames before buying them. Augmented shopping experiences are one of the rising trends in the retail industry. Many companies integrate augmented reality into their apps so that customers can virtually try on products, experiment with textures and find their perfect match, as they lounge on their drawing room sofas.

Augment touring and assistance- Augmented reality offers business the advantage to add a digital component on top of their physical locations and products. There are many augmented reality apps that allow users to view a 3D display of hotels, restaurants, stadiums, resorts, etc. PVR or multiplex cinemas also offer viewers the opportunity to choose the right seat for them. The automobile industry such as Hyundai and Mercedes are also adopting AR applications to provide customers with the best experience.

Augmented reality for B2B- Augmented reality marketing offers a unique experience to B2B customer/vendor. The B2B sales process can be improved through the use of AR. AR is improving businesses’ ability to connect with each other across multiple channels. The augmented reality allows businesses to offer a virtual 360-degree look at their product lines. Strategically designed marketing plans with professionally-designed and customized AR apps can increase your company’s brand awareness in such a way that can’t be done by any other way.

If you are looking for augmented reality marketing services in Singapore then MAGES Studio is one of the best creative tech solution provider. They offer a wide range of technical and visualisation skills that allow them immense flexibility in adapting to client needs. To know more about the studio visit-https://magesstudio.com.sg/about-us/